Between the McKinsey report and the Business Week article on workplace trends (see my earlier post), it will be interesting to see if de-portalization indeed becomes a reality and if so, whether it has any applicability within enterprise environments. Will edge-centric activities of users, groups and networks "de-portalize" mammoth, centralized portals and disperse user "eye balls" as workers compose their own activity-centric environments?
Interesting post by Keith Teare on the how the Internet is moving away from mammoth, centralized portals. Traffic, he said, is moving out toward the edges of the network, flattening out as users move from habituating portals like Yahoo to a more distributed network of content and services. Keith has an agenda–his company, Edgeio (which he co-founded with TechCrunch's Mike Arrington), is built on the premise of organizing and distributing listings at the edge of the network.
Source: » Buzzword alert: De-portalization | Between the Lines | ZDNet.com
I'm wondering if this de-portalization trend is also true for mid sized portals? Many companies including mine have built or are in process of building web presence through portals which in essence are designed using one stop shop idea. In other words, they are trying to replicated what Yahoo! or Google have done so successfully but on a smaller scale. Will we see flattening of the internet traffic at this level too. And should companies adopt more decentralized web presence model.
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