The video is well-worth the time to watch if you are involved in user experience and content delivery or interface design. If you are interested in orchestrating information in a way that maintains reader attention, this information will also be quite valuable. The data from this story could be of interest to vendors in the XML syndication business as well - the tidbits of information could be helpful in how to display streams of feed items more effectively. Some of the study data points are also relevant to design of blogs and wikis.
EyeTrack07: The Myth of Short Attention Spans
Poynter unveiled the initial findings of its most recent study of reader behavior at the ASNE convention in Washington, D.C., this morning. Watch, listen and read about them here first.
You can't get much more basic than the lead finding of Poynter's EyeTrack07 study, presented this morning to the American Society of Newspaper Editors in Washington, D.C.
Readers select stories of particular interest and then read them thoroughly.
And there's a twist: The reading-deep phenomenon is even stronger online than in print.
At a time when readers are assumed to have short attention spans, especially those who read online, this qualifies as news.