Interesting release by the folks as Salesforce - an interesting perspective on this move is not so much how it may/may not compete with Microsoft, Oracle and other enterprise content management specialists but with Cisco/WebEx. At one point, the media was filled with stories positioning Salesforce and WebEx as either possible combatants or as synergistic partners. This move clearly now establishes them as competitors. At some point, Salesforce needed to respond to the productivity, content and collaboration platform Cisco can exploit given WebEx WebOffice and WebEx Connect.
One interesting aspect of ContentExchange is its use of tags (covered more in the ReadWriteWeb posting).
Salesforce.com Brings Web 2.0 To The Enterprise With ContentExchange
Today Salesforce.com announced a new product called Salesforce ContentExchange, a content management product for unstructured data such as email and html. They also publicly announced the acquisition of Kora, a web 2.0 content collaboration platform that was at DEMO07 earlier this year (see Zoli Erdos' review). Koral is a key enabling technology for Salesforce ContentExchange. The new product means that Salesforce.com now manages all types of content in a company - both structured information (e.g. CRM data like contacts and sales information) and unstructured information (office documents, HTML, video/audio files and email, etc). Marc Benioff, chairman and CEO of salesforce.com, calls this “another step towards our vision of managing all information on demand”.
Also announced today was Apex Content – which allows enterprise users to create web services for unstructured data (as well as structured data).
Salesforce Says Hello To Microsoft Sharepoint And Other New ECM Competitors
Salesforce released a new content management platform this evening, called Apex Content. It allows customers to build applications around unstructured “documents” such as office documents, HTML, audio/video and email files and then integrate those applications into other Salesforce applications.
The technology behind Apex Content was originally developed by Koral Technologies, which Salesforce acquired in March 2007. As an aside, Salesforce has made a habit of acquiring companies that create Salesforce applications. Last year they bought Keiden Corporation, another company with an Appexchange application they liked.