How many organizations out there are considering a "Corporate YouTube"? I've talked to a few - one of the posts I was reading this week (KM Forum event blog: Mike Zack on strategy and KM) used the term "first learner advantage" as something more powerful than "first mover" advantage. That struck me as a powerful statement and one that does not come up often enough in my conversations with business and IT leadership. Learning from success and failure - learning from observing as well as from participating - learning in formal settings and (more importantly) within informal contexts ... can be a valuable and influential factor when it comes to the ability of an organization to become more agile, to adapt as needed and to be resilient when the unexpected happens.
In any case, I think informal, user-generated rich media content has a lot of potential in the area of learning and community-building - it's an emerging trend business and IT strategists should monitor. The example below might be considered more formal (recording of lectures) but apply this to the numerous presentations, meetings and other decision-making sessions organizations hold and the concept of a "Business TiVo" or Corporate YouTube model comes to mind.
YouTube is now an important teaching tool at UC Berkeley.
The school announced on Wednesday that it has begun posting entire course lectures on the Web's No.1 video-sharing site.
Berkeley officials claimed in a statement that the university is the first to make full course lectures available on YouTube. The school said that over 300 hours of videotaped courses will be available at youtube.com/ucberkeley.
Berkeley said it will continue to expand the offering. The topics of study found on YouTube included chemistry, physics, biology and even a lecture on search-engine technology given in 2005 by Google cofounder Sergey Brin.
"UC Berkeley on YouTube will provide a public window into university life, academics, events and athletics, which will build on our rich tradition of open educational content for the larger community," said Christina Maslach, UC Berkeley's vice provost for undergraduate education in a statement.