Having covered privacy earlier in my research career - this is really a bad practice, apparently (a) a default opt-in unless you proactively take steps to opt-out and (b) no subsequent notices (although if you happen to find out, you can then opt-out). Wow ... I suppose someone had to top what Comcast was doing...
Last week, it was revealed that Verizon Wireless is mailing a notice advising wireless subscribers that if they fail to Opt Out within 30 days, Verizon will begin SELLING their Customer Proprietary Network Information (CPNI) to “third parties and affiliates”.
CPNI information includes all the calls you place or receive on your cell phone (along with date, time and call duration). Verizon intends to allow “targeted ads” created by their affiliates sent to your phone.
Network Instruments has been following this issue closely and has posted a sample e-mail that anyone can send FCC commissioners:

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