The State of the Media Democracy
Some interesting statistics from a recent study commissioned by Deloitte & Touche USA LLP’s Technology, Media and Telecommunications (TMT) practice. You can read more about the survey by clicking on the link below (which also allows you to download a summary in PDF format).
SURVEY HIGHLIGHTS:
High Demand for User-Generated Content
40 percent of all survey respondents are making their own entertainment (editing movies, music and photos)
25 percent of Matures
56 percent of all Millennials; leading Millennials (18–24) participate more
More than one in 10 Millennials are actively uploading their own videos on the Internet
51 percent of all survey respondents are watching/reading content created by others
71 percent of Millennials watch/read content created by others; 56 percent of Xers do; Boomers/Matures participate less, but participation is noteworthy
53 percent of Millennials would download more videos if connection speeds were faster
One-third of online content viewing is done on user-generated sites
Almost ¼ for Matures, ½ for Millennials
Long Live Traditional Media!
Favorite and promising new television shows beat the Web as the most frequent media conversation topics for all generations
Extensive amplification with the Millennials as they tell the most people about what they like
52 percent of Xers are visiting television show Internet sites
Printed magazines are an integral part of every generation’s life
72 percent enjoy reading magazines over finding the same information online
58 percent of Millennials agree magazines help them learn about what’s “in”
Compared with online activities like surfing the Web and downloading music, all generations aspire to reading a book in the coming year
Advertising Insights
64 percent tend to pay greater attention to print ads in magazines or newspapers than advertising on the Internet
More than one-in-four would pay for online content vs. being exposed to ads
Search engines and word of mouth are the most effective means for driving Web site traffic — 85 percent of Xers are influenced by someone’s recommendation
87 percent of respondents continually visit the same Web sites
Generation Xers are a little more responsive to advertising
Future Products
Millennials are leading the way as far as embracing new technologies, games, entertainment platforms, user-generated content and communication tools:
64 percent want to easily connect their television to the Internet for viewing videos and downloading content to their television
60 percent want the ability to move their content to any device they own without any problems
57 percent want an entertainment and communication device that lets them do everything
49 percent want a computer or similar device that will be the center of their household media experience
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