Timely article that builds on some recent "thinking out loud" thoughts on the direction of presence I posted yesterday. UC strategists should be thinking in terms of where presence intersects with social feeds. Collaboration and KM strategists should be thinking of how a feed syndication platform improves communication, information sharing, community-building. Architects looking at social media should examine feed syndication platforms as critical middleware for all-things-2.0.
Facebook news feed has been a hit with users because it automatically displays the latest photos, newest friends, and other updates from your Facebook friends.
The problem, though, is that most people use any number of other sites as well — such as messaging service Twitter, video site YouTube, photo-sharing site Flickr, to name a few. There’s been no good way to see what your friends are doing on different sites around the web from one central place.
Now, there are two feed services, FriendFeed (screenshot, above) and Plaxo Pulse, that do a good job of solving this problem. I expect both — and especially Friendfeed — to become a hit this coming year, as I’ll explain, below.
FriendFeed and Plaxo Pulse let you designate friends, then easily add feeds of your activities from other sites. The result is that each user sees a continuous stream of updates from friends — Twitter messages, uploaded YouTube videos, blog posts, shared Google Reader items, and much more. Both FriendFeed and Plaxo include community discussion features, such as commenting on others’ items.