Interesting, if I have time later, I'll try playing with this:
SproutBuilder is going to explode the world of widgets on the web. This is far and away my favorite product I've seen at DEMO, not just this year but ever in the three years I've attended. Limited beta accounts are available to RWW readers via http://www.sproutbuilder.com/readwriteweb
The product is a drag-and-drop Flash authoring tool built on Adobe's Flex. SproutBuilder lets you build very sophisticated, multi-page widgets with media, analytics and more. In minutes. With ease.
I asked Ryan Stewart, Rich Internet Application Evangelist at Adobe, if he had every seen anything like Sprout. He told me, "Sproutbuilder is one of the absolute coolest use cases I've seen for Flex. I think it lowers the barrier to entry to Flash and I hope it's going to spark a lot of creativity among people who aren't creating Flash content today."
I think that almost any individual or organization publishing online would find great value in using SproutBuilder to put together a nice looking, highly functional widget to distribute their content around the web.