Recruitment & Corporate Social Responsibility
Given some of these data points on the level of volunteerism across college students, companies (such as Deloitte in this example) might want to consider how hiring practices align with broader outreach programs. In a program co-hosted by United Way, 35 Deloitte employees work with approximately 80 students in an alternative spring break program in an area devastated by Hurricane Katrina. Additional details in the full article (citation link below).
It will also be interesting to see how companies leverage social media as part of such community efforts. In an earlier post, I pointed out Deloitte's Film Festival and its use of YouTube. In this instance, I can imagine a group blog or wiki and other types of social software tools to help capture experiences of student and employee activities.
TREND DATA
- The percentage of college students who volunteer grew from 27 percent in 2001 to 30 percent in 2006, according to the most recent data available from the Corporation for National and Community Service, a federal agency. That more than doubles the growth in the adult volunteering rate.
- According to the Corporation for National and Community Service, college students are twice as likely to volunteer as individuals of the same age who are not enrolled in an institution of higher education (30.2 percent and 15.1 percent, respectively).
- Participation in alternative spring break programs overall was up about 15 percent in 2006 to 35,000 students, according to the most recent data available from BreakAway, a national nonprofit organization that develops and coordinates alternative break programs.
- Four out of five Y respondents to Deloitte's 2007 Volunteer IMPACT Survey believe their work-related skills are valuable to a nonprofit and nearly two-thirds said they want to work for companies where they can apply their skills to a nonprofit organization.
- According to the results of the 2006 Deloitte/Points of Light Volunteer IMPACT study, 77 percent of nonprofit leaders believe that skilled volunteers could significantly improve their organization's business practices.
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