Worth reading the full article (suggest clicking on the print view):
Over the past seven years, P&G employees have used Web logs and wikis, where users can share and create information collectively, and thousands have created profiles to connect professionally on Facebook and LinkedIn. In January, the Cincinnati-based company began a pilot program that gives employees a single Web-based entry to specialized company content, including news feeds and team rooms, browser-based applications that let groups collaborate on documents. The portal might one day lead to the nascent internal social networking platform Schueller demoed, he says. P&G is also building a company “yellow pages” so workers can find one another by topic area. While Schueller has moments of doubt about the effectiveness of these technologies, he is unequivocal about their role at P&G. “I'm confident that some of these tools will have a permanent place here,” Schueller says. “We have 10,000 people in Facebook and 16,000 in LinkedIn. You can't deny it.”
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