This week will be very exciting as Burton Group's Catalyst conference has kicked off today with tutorial sessions with the opening reception tomorrow evening. The event sessions will run Wednesday through Friday (details here). The tag for the event is: BurtonGroupCatalyst08
Below are the sessions I will be involved in - a very busy week:
Tuesday, June 24
Social Media: Transforming Work Models and Catalyzing Community Relationships (Half-day Tutorial)
Social media has become a strategic issue for all organizations. As with any transformation endeavor, there are business challenges (e.g., brand alignment, customer value, and employee adoption) and technology risks (e.g., security, and compliance). Still, social media presents enterprises with tremendous opportunities to deliver products and services that enhance customer, partner and employee relationships. Executive teams are also exploring how social media catalyzes innovation efforts, improves business performance and addresses human capital management efforts (e.g., workforce adaptability, talent initiatives). This workshop will cover the following:
- What can we learn from consumer use of social media (e.g. Facebook, Twitter)
- Building a business strategy for social media
- Understanding the organizational implications of emergence, communities and social networks
- Deciphering social media technology (e.g., blogs, wikis, tags and bookmarks, social networking, XML feeds)
- Applying social media for external solutions
- Applying social media for internal solutions
Thursday, June 26
The Times They Are A-Changin': New User Experiences through Social Interfaces
The next-generation user experience is focused on empowering users through rich interfaces and simpler infrastructures that provide personalized and contextual interaction with co-workers and resources. Consumer-oriented services such as Facebook and Google, increased mobility, and SaaS software delivery models are influencing the marketplace offering more options for enterprises to support different working models and styles. Enterprises will find 2008 to be an excellent year for studying and strategizing, in preparation for moving forward. Principal Analyst Mike Gotta explores some of the trends in next-generation user experiences and how the market is evolving.
This session will explore:
- How new delivery models offer more interfaces and options
- New working models and how they bring information workers together
- The impact of mobility on system requirements
- How working in-context across many tools and resources improves usability
The Value of Participation, Community & Outreach
Organizations face a variety of strategic business and human capital challenges related to growth, customer relationships, and workforce agility. Increasingly, decision-makers are betting that a new wave of social applications will foster the type of gains in productivity, customer loyalty, innovation and ultimately, business transformation, needed to address those challenges. Social software, including blogs, wikis, social bookmarks, RSS feeds, and social networking, helps establish the technology foundation for "new ways of work". In this keynote session, Principal Analyst Mike Gotta discusses how organizations are deploying social software and how such social applications might deliver business value.
The Practioner’s Handbook: Social Software In Action (Panel)
Real-world examples: actions speak louder than words. In this panel, representatives from leading global 2000 enterprises will share their organization's experience with social software. Moderated by Principal Analyst Mike Gotta, topics will include:
- Business case
- Selection process
- Deployment options (including SaaS)
- Adoption tactics
- Cultural issues
Speakers from Avery Dennison, Colgate-Palmolive, Deloitte and Harvard University will participate.
Enterprise 2.0 for Nervous Executives
Blogs! Wikis! Emergent communities! Innovation from the edge fuels the empowered worker! And it all scares the pants off most corporate executives.
People familiar with the power of social computing want to see more of it at the workplace. They believe it will make them feel more connected, just like it does in their non-work lives. Those responsible for managing the corporation see potential productivity losses and security risks. More ominously, the fluid nature of social networking runs counter to corporate hierarchies. Can that be allowed? Can it be controlled?
In this session, Executive Strategist Jack Santos and Principal Analyst Mike Gotta explore the tension between E 2.0 concepts and corporate structures, suggesting ways that E 2.0 can be advocated to the queasy.
Friday, June 27
Unified Communications: From Hype to Pragmatic Reality
Although the market hype related to unified communications has risen to a fever pitch, vendor offerings are now starting to deliver on the promise of communications and collaboration convergence. The continued maturation of real-time collaborative applications and fixed mobile convergence, the disruptive impacts to enterprise telephony from new market entrants such as Microsoft and IBM, and the continuing source of innovative social applications in the consumer market such as Twitter, promise to have immediate and long-term effects on enterprise unified communications strategies. The session will review developments to key unified communications applications including:
- IP Telephony
- Unified Messaging
- Web Conferencing
- Video Conferencing
- Fixed Mobile Convergence
- Social Networking Applications
In this keynote session, Principal Analyst Mike Gotta and Senior Analyst Mark Cortner will discuss the key trends in unified communications and strategies to extend real-time communication and collaboration within and beyond the enterprise network.