David Knoke: Social Network Analysis (Quantitative Applications in the Social Sciences)
Linton C. Freeman: The Development of Social Network Analysis: A Study in the Sociology of Science
Malcolm Gladwell: The Tipping Point: How Little Things Can Make a Big Difference
Malcolm Gladwell: Blink : The Power of Thinking Without Thinking
George S. Day: Peripheral Vision: Detecting the Weak Signals That Will Make or Break Your Company
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