Social Networking within the Enterprise
Burton Group is conducting a qualitative research project to assess organizational and technology trends driving interest in social networking within the enterprise. A mix of face-to-face and telephone interviews will be the methods used for data collection. Our goal is to have an open-ended dialog with participants from business units and IT groups. The project is open to Burton Group clients and non-clients alike. Based on the response, there may be a limit to the number of candidates selected. Some participant roles we are looking to interview include:
- HR managers
- Line-of-business managers
- End users
- IT managers, architects and project leaders involved in such efforts
- Executive sponsors of initiatives related to social networks (e.g., retiree/alumni networks)
This effort is being coordinated by Mike Gotta, Principal Analyst within Burton Group’s Collaboration & Content Strategies service. Information obtained during the interview process will be held in confidence. Any publication or presentation arising from this field research project will not mention any participating enterprise or individual by name without the express written permission of the organization.
Those enterprises involved in the project will have the option to take part in a peer review process prior to publication of the research (e.g., provide comments and factual corrections). Participating organizations will also receive a copy of the resulting research document and have the opportunity to discuss its findings with Burton Group.
If you have a question, need additional information, or are interesting in participating, please leave a comment on this blog post and I will get back to you.