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August 19, 2008

Participation In Social Networking Contextual Research Project

Social Networking within the Enterprise

Burton Group is conducting a qualitative research project to assess organizational and technology trends driving interest in social networking within the enterprise. A mix of face-to-face and telephone interviews will be the methods used for data collection. Our goal is to have an open-ended dialog with participants from business units and IT groups. The project is open to Burton Group clients and non-clients alike. Based on the response, there may be a limit to the number of candidates selected. Some participant roles we are looking to interview include:

  • HR managers
  • Line-of-business managers
  • End users
  • IT managers, architects and project leaders involved in such efforts
  • Executive sponsors of initiatives related to social networks (e.g., retiree/alumni networks)

This effort is being coordinated by Mike Gotta, Principal Analyst within Burton Group’s Collaboration & Content Strategies service. Information obtained during the interview process will be held in confidence. Any publication or presentation arising from this field research project will not mention any participating enterprise or individual by name without the express written permission of the organization.

Those enterprises involved in the project will have the option to take part in a peer review process prior to publication of the research (e.g., provide comments and factual corrections). Participating organizations will also receive a copy of the resulting research document and have the opportunity to discuss its findings with Burton Group.

If you have a question, need additional information, or are interesting in participating, please leave a comment on this blog post and I will get back to you.

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Comments

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Mike - I'm interested in participating in this project. Let me know how I can best support your research discussions. Thanks.

Mike, let me know if I can be of assistance.

I'm interested. Glad to support.

Dennis Stevenson
@denthewise

Mike - we would be happy to discuss how we use social networking internally. Let us know if we can help.

Mike, I´m working on a social networking/online collaboration platform in a large org. Let me know how i can be of help.

/Mikael

I am interested.

Sounds interesting and am eager to participate!

Mike,

I am interested. Thanks!

Hi Mike,
We're interested in participating, Sosius has been used by a number of large enterprise clients for the past 5 years.

Very interested, Mike ! Let me know if you need any help -- would love to work on a project like this.
/patti

I would very much like to participate. I lead our corporate social networking efforts at NewsGator and will be doing the same for a non-profit on which I hold a board seat.

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