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September 12, 2008

Project Status: Social Networking Within The Enterprise

The last update on my contextual research study was on September 2nd so I thought it might be a good time to provide an update.

  1. The call-for-participation has been received by 70 companies.
  2. A range of industry sectors are represented within that group of 70 including: financial services, retail/speciality/services, pharmaceutical,  home improvement, legal, consumer products, insurance, manufacturing, travel, professional services, education, government, media, CPG, energy, telecommunications, and technology. 
  3. As of today, 21 organizations have confirmed participation, 9 have expressed strong interest, 5 have declined, a few are wondering whether they are a “good fit” and the rest are routing the request around internally to find the right contact/decision maker or have not replied.
  4. Within the confirmed organizations, the financial services sector leads with 4 companies. There are four organizations represented within a combined retail/speciality/services category. Pharma and professional services are next with each sector represented by 3 organizations.
  5. The target study size is 20-25 organizations. I’m realistically waiting on about 9-12 organizations that have expressed strong interest or were recently invited to participate to keep with the original study size goal.
  6. I am not looking for additional participants at this time until the current queue of possible participants clears itself out

Over the next several weeks, things get just a little more hectic:

  1. Two interview sessions are scheduled for the week of 9/15 (phone) while I am working on 2-4 onsite interviews possibly next week as well that are reasonably local to me.
  2. Then it’s off to Oracle’s conference and Cisco’s analyst event the week of 9/22.
  3. Followed by a trip to Toronto the week of 9/29 for three onsite sessions.
  4. Followed by a trip to Atlanta the week of 10/6 for at least 2, no more than 4, onsite sessions.
  5. The week of 10/13 is open for telephone sessions and local onsite interviews. (I might actually be home… nahhhh)
  6. Then it’s off to Burton Group’s Catalyst event in Prague the week of 10/20.

Whew …

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I would like to learn more about the social networking space. Please update me with any new developments. My goal is to build a social networking platform.

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