Two videos, very informative...
Gary Koelling and Steve Bendt at BIF-4
Blue Shirt Nation was launched in 2006 for Best Buy associates. It is a corporate sponsored social network site that is voluntary, open-source, operates outside of the corporate firewall and is moderated by its users. Currently there are 20,000 members of Blue Shirt Nation and it's become a place for associates to help each other solve retail store operation issues.
One of the examples of internal communications programs I’ve cited in presentations and previous posts is the Best Buy Blue Shirt Nation - an internal social network for employees of the electronics super store. Since I’m not a Best Buy employee, I’ve never been given access to the network. But at South by Southwest this week, I caught up with Gary Koelling and Steve Bendt, the masterminds behind the network.