If you are heading to the Enterprise 2.0 conference in Boston (June 22-25), you might find the workshop below worth attending. Information on how you can enroll in the workshop package can be found on the Registration page. I'll also be moderating a panel on best practices on adoption of enterprise social networking on Wednesday afternoon with folks from Genentech, Sabre, and Harvard University (Community & Social Network Sites: Think Adoption, Not Deployment) and presenting a brief summary of the workshop below on Thursday morning. It will be a busy week. I'm also moderating a session on the role of portals in an E2.0 world with representatives from IBM and Oracle on Tuesday (Socializing Enterprise Portals) and sitting on a general session panel Wednesday morning discussing social messaging in the enterprise. Note: I'm also on the advisory board for the event.
Social networking promises to address an array challenges and opportunities within the enterprise such as bridging generational shifts in the workforce, facilitating collaboration and community building, and supporting strategic talent initiatives. Despite these potential benefits, a number of organizations moving forward with enterprise social networking projects experience a noticeable level of uncertainty. The road to success is complex. Project teams need to overcome the perception that social tools and applications are not a critical investment. Common issues proponents of social networking face include: establishing the business case, acquiring funding, determining metrics, developing governance policies, and addressing security concerns. In addition, strategists need to anticipate how best to handle cultural issues and adoption barriers that will emerge over the course of social networking projects.
In the fall of 2008, Burton Group conducted a series of in-depth interviews with 65 business and IT personnel representing 21 organizations to gain greater insight on enterprise social networking. These unguided discussions captured a variety of real-life stories, emerging best practices and common barriers confronting social networking project teams. Indeed, analysis of the study data reveals a repeating pattern of 15 critical issues organizations will likely encounter as the move forward with their internal social networking initiatives. This workshop provides an interactive forum for people to learn more about what other organizations are doing - their challenges - their successes - as well as their pain-points. Q&A time will be set aside after each module. The workshop will end with a general summation, updates on market trends, and address any remaining audience concerns.
Who Should Attend
- Business and IT staff whose job responsibility involves the following: innovation, talent management, collaboration, knowledge management, or community-building
- Corporate communications and HR staff involved in employee engagement strategies, learning, and strategic talent initiatives
- Social networking project teams who wish to learn more about business and cultural barriers, employee profiles, expertise location, community seeding tactics, and adoption tactics
- Business or IT executives and managers with responsibility for creating, sponsoring, or implementing social networking initiatives
- Strategists who would like to expand their knowledge of social networking trends
You Will Learn
- What are the critical issues confronting social networking project teams, and how organizations are responding to those challenges and opportunities
- How project teams are dealing with the business case for enterprise social networking, including concerns over ROI and metrics
- What cultural issues do social networking projects tend to surface, and how did organizations in the study address legal, HR, compliance and security considerations
- What difficulties project teams will likely encounter as they try to convince employees to adopt social networking platforms (e.g., profiles), and what adoption tactics were used to jumpstart participation (e.g., expertise location, communities).
- How interviewees felt their IT organizations were handling with the topic of social networking, along with high-level impressions from participants regarding their experiences with different tools (e.g., IBM Lotus Connections, Jive Software, and Microsoft Office SharePoint Server)