If you are looking for another reason to attend Burton Group's Catalyst conference in San Diego, here's the brief write-up below on my social networking workshop. For additional information on Deals & Discounts for Catalyst Conference 2009 and registration.
Tuesday 7/28 - 8:00 AM - 12:00 PM (half day)
Enterprises are asking themselves: do social networks offer real value or are they just an excuse for workers to waste time? To cut through the hype, Burton Group conducted an extensive study to discover how organizations are addressing social networking, listening to 21 organization tell their stories in over 30 interviews involving around 65 people from business and IT departments. The interviews covered topics such as making the business case, metrics, compliance, talent, generational shifts, community building, technology concerns, and cultural factors.
This workshop will discuss the study’s findings: what’s working, what isn’t, and how organizations are delivering real business value from social networking initiatives. Specific areas covered will be:
- How we did it: the study’s methodology
- Getting started: business case, funding, measuring value & ROI
- Making it stick: culture, governance and adoption
- Shifting generations: strategic opportunities for HR
- Technology: platform approaches winning out