If you are a Burton Group client, just a reminder of the TeleBriefing available to you this week. Below are the possible topics and discussion areas we'll cover:
- Why are these tools relevant? What capabilities are driving interest from enterprise strategists?
- Who is the “buyer” (business and/or the IT organization)
- Solutions: general conversation and community-building vs. specific applications
- Business case, ROI, and metrics
- Legal, compliance, and security issues
- Platform architecture
- SaaS and/or on-premises (appliance)
- Alignment with unified communications (e.g., instant messaging, mobile)
- Integration with existing enterprise infrastructure (e.g., identity, security)
- Integration with enterprise content management (e.g., e-Discovery, compliance)
- User experience (and the influence of Twitter)
- Cultural issues / barriers
- Behavior change and social messaging adoption
- Community & social networking dynamics
- How do these tools evolve?
Social messaging, sometimes referred to as micro-blogging, has become incredibly popular on the Internet, exemplified by soaring use of consumer services such as Twitter. Twitter’s growing audience has raised questions as to whether such communication models are applicable within the enterprise. Strategists are considering social messaging as a means to improve not only information sharing and collaboration but also facilitate social networking and community building. There are concerns however. How does social messaging conflict with ongoing unified communications efforts (e.g., instant messaging)? What level of security and compliance requirements are there for these tools? Join Principal Analyst Mike Gotta of Burton Group, along with CEO Tim Young of Socialcast and CEO David Sacks of Yammer as they discuss all of these topics and address questions from audience participants.
Presented by: Mike Gotta, Tim Young CEO Socialcast, David Sacks CEO Yammer
Tuesday, May 19, 2009
2:00 p.m. EDT/11:00 a.m. PDT/18:00 UTC GMT/20:00 CEST
Wednesday, May 20, 2009
9:00 a.m. EDT/6:00 a.m. PDT/13:00 UTC GMT/15:00 CEST