Interesting article, worth following some of the links for additional reference information:
Leaving 'Friendprints': How Online Social Networks Are Redefining Privacy and Personal Security - Knowledge@Wharton
A generation is growing up with social networking web sites such as Facebook and MySpace, casually posting accounts of their lives for their friends -- and the world -- to see. Few of these users realize that the information they post, when combined with new technologies for gathering and compiling data, can create a fingerprint-like pattern of behavior. The information provides opportunities not only for legitimate business purposes, but also for the nefarious aims of identity thieves and other predators, according to faculty at Wharton and elsewhere.
"The way privacy has traditionally been defined is being challenged," according to Wharton legal studies professor Andrea Matwyshyn, who earlier this year organized the Information Security Best Practices Conference at Wharton. Among other topics, the conference addressed security and safety issues raised by the social networks.
Research on online social networking and how it may alter privacy norms is just beginning, according to technology observers. "Our kids today will give everything [in terms of personal information] away, but it's not at all clear how this will shake out in the long run," says Wharton marketing professor Peter S. Fader. "Privacy is a moving target."
Researchers say that privacy thresholds vary by individual and that those boundaries are being tested by social networking. It is hard, they say, to pinpoint the exact impact of social networking on the web. However, it is clear that individuals are increasingly using these sites to keep in touch with friends, find jobs and enhance their careers. Social networking sites drew 139.8 million visitors in April, a 12% increase from 124.4 million in March, according to comScore, a service that measures web traffic. The April survey found that MySpace led the category with 71 million visitors, while Facebook attracted 67.5 million, and Twitter drew 17 million -- an 83% increase.
Comments