Enterprise 2.0 Conference: Session Proposals

Community voting is now open, if you find the sessions below of interest, please participate in the selection process. Also note, that while I submitted several presentations, that does not mean that I will end up moderating all of them if they end up being selected. As we did with the San Francisco event where I submitted sessions that were accepted on enterprise micro-blogging and OpenSocial in the enterprise, we can load-balance and shuffle moderators. At most, I will be involved in 3 or so sessions.

So please vote on the topic you feel will offer people the best experience. As a member of the Enterprise 2.0 conference board of advisors, it is always my goal to make sure that we deliver compelling sessions for attendees.

Cisco's Collaboration Strategy: Contender Or Pretender? posted by Mike Gotta in Technology Foundations of Enterprise 2.0 on 12/18/2009 07:05 AM CST

Cisco has jumped full-force into the collaboration market, believing that it is delivering a next-generation platform with strategic E2.0 implications. This panel session will engage Cisco in a frank and open discussion on the merits of its collaboration strategy, implications to the Enterprise 2.0 market, and competitive positioning moving forward.

• The panel session on Microsoft was well received at the San Francisco November event. I wanted to duplicate that opportunity for people to hear directly from Cisco management and have the opportunity for an open dialog. I will be joined by Vanessa Alvarez from Frost & Sullivan.

From Social Site To Social Networking Services posted by Mike Gotta in Technology Foundations of Enterprise 2.0 on 12/15/2009 03:00 PM CST

The industry is transitioning from an emphasis on destination sites for communities and social networking towards one where networked services enable social information to be contextually integrated across a wide range of sites and applications. Strategies of leading social platform vendors will be examined in this panel.

• In this post (Social Networking Platform Evolution: From Destination Site To Networked Services), I outlined the evolution of social networking and the trend away from a single destination site and towards distributed/networked services. In this panel, I plan to include representation from leading social networking vendors that represent consumer sites as well as enterprise platforms (SaaS-based and on-premises). For instance - not a promise but an intent - I would like to have some from the following: (LinkedIn or Facebook or Google), Salesforce, and (IBM or Microsoft).

Emerging E2.0 Vendor Round-up: Innovate Or Perish posted by Mike Gotta in Social Tools & Apps for the Enterprise on 12/18/2009 12:26 PM CST

Large enterprise vendors are including Enterprise 2.0 capabilities incrementally as generalized platform features. For organizations looking for market innovation, it is more often represented by smaller vendors leveraging open source and SaaS-based delivery models. This panel provides a forum for out-of-the-box thinking on emerging options to keep pace with fast-paced E2.0 strategies. 

• There are many innovative vendors in the market. In this panel, I will be looking for vendors that have a different perspective on how "Enterprise 2.0 solutions" are delivered and the type of applications these platforms enable. For instance, CubeTree (winner of the San Francisco Launch Pad event) will join us on this panel.  

Taking Innovation To The Next (Social) Level posted by Mike Gotta in Strategy, Planning and Execution on 12/15/2009 09:20 AM CST

Management and R&D teams are no longer the only participants in an organization’s innovation efforts. Social tools have made innovation a more open and transparent effort where customers and employees become active contributors. This session will profile how organizations have leveraged communities and social networking to improve innovation initiatives.

• My co-worker, Alice Wang, and myself will present research findings on how organizations have leveraged social tools as part of formal and informal innovation initiatives. The presentation will define a framework for examining innovation at various levels (external / enterprise / business unit) and rely on real-life stories to illustrate how Enterprise 2.0 concepts have delivered business value.

Social Reputation & Community Equity: The Next Stage In Knowledge & Talent Management posted by Mike Gotta in Technology Foundations of Enterprise 2.0 on 12/15/2009 09:36 AM CST

When people create social profiles, they create identities that often differ from ones ascribed to them by the enterprise. As people interact, they assume social roles that the enterprise may not recognize. This session explores how organizations can leverage social reputation and community equity captured within social platforms.

• While the description of this panel sessions sounds somewhat academic, I believe it is very important that business and IT decision-makers understand not only "why" social identities and relationship structures emerge within the enterprise as they deploy these platforms but also gain insight as to "how" organizations can leverage social environments in ways that benefit strategic goals. This panel will look at topics such as social analytics, identity, and reputation and what it means to the enterprise when people construct their own personas and weave their own networks.

Microsoft SharePoint 2010: Win, Place, Or Show? posted by Mike Gotta in Technology Foundations of Enterprise 2.0 on 12/15/2009 10:06 AM CST

With SharePoint 2010, Microsoft believes it is delivering a robust, feature-rich, and extensible platform for social computing. This analyst panel session will critically analyze Microsoft’s strategy and capabilities. Attendees will gain a better understanding of the role SharePoint 2010 will play in terms of its strengths, gaps, and positioning of competing solutions.

• At the San Francisco event, I was joined by Rob Koplowitz of Forrester and Christian Finn of Microsoft. Irwin lazar of Nemertes was out moderator. I hope to repeat this panel format in Boston in a similar manner with a structure that allows for even more audience participation.

Community & Social Network Sites: Think Adoption, Not Deployment posted by Mike Gotta in Driving Adoption and Organizational Change on 12/15/2009 10:50 AM CST

Understanding the cultural and relationship aspects of how people connect with share information and collaborate with each other is often an overlooked aspect of projects rolling out internal community and  social network sites. This panel session will explore the importance of governance, user experience, and change management efforts.

• This panel has been popular in Boston and in San Francisco. For Boston 2009, I was joined by Genentech, Sabre, and Harvard University. For San Francisco 2009, I was joined by Wells Fargo, CSC, and Medtronic. My goal is always to have representatives participate from organizations actively involved in projects related to "Enterprise 2.0". That will be true for this Boston 2010 panel as well. If you are interested in participating, let me know.

Learning Out Loud: Notes From Social Media Practitioners posted by Mike Gotta in Social Media, Marketing & Customer Engagement on 12/15/2009 10:44 AM CST

Social media projects often fail to achieve optimal results when design and adoption scenarios are not well understood. As organizations look to leverage consumer sites (Twitter, Facebook), success factors have little to do with technology. This panel session will profile social media best practices through discussion of actual real-life examples.  

• My inquiry load really spiked this year on the topic of enterprise use of, and integration with, consumer sites such as Twitter and Facebook. I will be looking to staff this panel with representatives from organizations that have successfully achieved results while addressing the risk aspects of social media. 

Social Media Policies: Practical Advice From The Trenches posted by Mike Gotta in Social Media, Marketing & Customer Engagement on 12/15/2009 09:46 AM CST

Governance and risk management programs have become a critical requirement as organizations assess implications to the enterprise (e.g., identity assurance, data loss, compliance, e-Discovery, security), arising from internal and external use of social networking and social media. This panel will discuss practical approaches that address management concerns.

• At the San Francisco event, this panel included Scott Mark from Medtronic, Doug Cornelius from Beacon Capital Partners and Christopher Burgess from Cisco. The panel offered a diverse perspective (end-user organization, legal, and vendor). For Boston, I plan to repeat the session, updating the discussion to address ongoing regulatory influences (e.g., FINRA). I will have one or two business organizations represented along with Doug Cornelius in a repeat performance to make sure we effectively address compliance topics.