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February 12, 2010


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Totally agree that 'leveraging the free-flow of ideas needs some level of structure to transform ideas into actual business outcomes.'

That is why Brightidea offers a full suite of tools that cover the full lifecycle of an idea from the front-end collection, through evaluation and then putting real, tangible business metrics around ideas in order fully integrate the ideas into the company's business processes.

clay barham

Innovation and new start-ups begin without any social media input. It begins with a gnawing idea in someone's gut followed by the courage to pursue it as one of those people who, like the pebble dropper, makes waves and leaves wakes disturbing the accepted and established way things are done, in spite of the many critics. Without that, social media is for what? See Save Pebble Droppers & Prosperity on Amazon and claysamerica.com.


There is little doubt that innovation is accelerated when it is participative and shaped toward a goal or outcome.

Spigit provides a scalable (and rewarding) social media platform for the life-cycle of an idea through actionable innovation. Through the use of graduation parameters as well as reputation weighted analytics, an enterprise can automate this "transformation of ideas into actual business outcomes."

Good thoughts, Mike. Thank you.


Regarding your thesis:
"Management and R&D teams are no longer the only participants in an organization's innovation efforts." They never were the only participants. In most organizations, employees, customers and suppliers are already active participants in the innovation process.

"Social tools have made innovation a more open and transparent effort where customers and employees become active contributors."
I agree that social tools have made the process more open. But, at the same time, they make contributions harder to capture than with more structured collaboration tools.

"However, leveraging the free-flow of ideas needs some level of structure to transform ideas into actual business outcomes." Exactly right. Not many companies do this well and not many tools exist to help them do it.

Nicholas Webb

I find that the first order of business is to define innovation. Most innovation experts and managers have long protracted definitions that make the process hard to understand. In my upcoming book the digital innovation playbook I defined innovation as " The process of delivering exceptional customer value through active listening and targeted observation" in a digitally connected world we need to first understand who our customers are. Then we need to participate in their digital communities. By playing with them in their digital sandbox we're able to listen and observe. If done properly this allows us to transmute those observations into relevant innovations that deliver layered value.

Nicholas Webb

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