I recorded a short (11 minute) screencast this morning to help a customer better understand the role of employee profiles within social network sites. The key point (in general, somewhat simplified) is that employee identity evolves across four phases: formal (ascribed to the employee by the enterprise), claimed (where the employee creates a persona), performed (people knowingly/unknowingly act out their identities) and reciprocated (people's participation and interactions establishes a reputation and community equity feedback loop to what is performed, claimed, and ascribed).
Screencast: Employee Profiles & Social Network Sites
When organizations discuss the business value of social networking, online communities, or expertise location, the conversation invariably includes a discussion on the role of employee profiles. In this screencast, Senior Technical Solution Manager Mike Gotta discusses the evolution of employee identity within the enterprise.
Posted to Cisco Enterprise Social Software Community. For additional information, refer to blog post: Don't Think Profile, Think Identity