The main focus on the presentation is to examine some of the possible design considerations we need to think about as we deploy tools and platforms that help mediate social networks. My emphasis is on how social structures form, how employees cultivate social resources, and what tactics they might employ to mobilize their networks. We can then (hopefully) better design "social infrastructure" (e.g., Social Network Sites) with technology affordances that support those norms and behaviors. Given the amount of time for the session, the deck focuses on profile, social graph, activity streams, and social objects. The discussion is not technical. A set of references is included at the end. My viewpoints are influenced by previous scholarly work (boyd, Ellison, Jenkins, Pearson, etc) that has focused mostly on the consumer space. I've tried to apply those perspectives and findings to the enterprise space.
If you are at the Santa Clara event, hope to see you there.
Note: Slideshare did not handle the builds and colors correctly but you should be able to decipher most of how the presentation flows.
What are the architectural building blocks that enable social networking? What cultural dynamics should be considered when implementing “social infrastructure”? What research methods aid design efforts? This session will help architects and practitioners understand connections between profiles and identity, social objects and participation, activity streams/micro-blogging and formation of social networks.