Connections

July 2009

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July 15, 2008

Quick Summary Of Client Meetings At Catalyst

Just a quick summary of my client meetings during our Catalyst event. Due to my speaking schedule and my role as a track moderator, I was available on one of the three days for onsite discussions. But, what a day ... 14 meetings, 30 minutes each - so 7 hours. Here's the quick overview of my impressions:

  • Every meeting involved a Microsoft product
  • 2 of the sessions involved OCS
  • 12 of the sessions involved SharePoint (re: social computing)
  • Of those 12
    • 2 were “happy” (happy as defined by either (a) the capabilities matched the awareness of such tools by their end-users and/or (b) a belief that the social software tools would improve in the next release and that the platform approach was best in the long run
    • 10 were not-so-happy (with the social computing aspects of SharePoint, not with SharePoint overall)
  • 10 had seemingly reached a point where they felt they should look beyond what SharePoint offers out-of-the-box, via Codeplex and  through customization - and explore where partner solutions can augment current capabilities, fill in gaps, or replace weak capabilities (e.g., SharePoints wiki which one person agreed with the metaphor “it’s not really a wiki, it’s more like a rich page editor”).
  • Many of those 10 were most open to NewsGator, Telligent, and Atlassian. 
  • Jive was viewed as the most credible “mini suite vendor” with a viable alternative for shops that wanted a cleaner and more explicit separation from SharePoint. The reasoning was based on a pro/con of managing and coordinating multiple vendors that extended SharePoint and the longevity of the integration model as the next version of SharePoint matures to some extent. Jive, although more architecturally opposed to SharePoint (e.g., Java, etc) seems attractive because of an all-in-one platform, compelling user experience and perception that it is more modern re: Web 2.0 / Enterprise 2.0. (Note: That said, Jive still is missing certain functional areas such as feed syndication so vendors like Attensa and NewsGator are still needed.)
  • IBM Lotus Connections came up in a few of the conversations but unless the client already had WebSphere Portal or Notes/Domino, there seems to be some hesitancy to rekindle past wars over e-mail and collaboration – not really a Connections critique at all, but more of an IBM/Lotus vs. Microsoft debate. 
  • Most of those 10 also seemed to be in various stages of disappointment with (1) the functionality of its social software (2) the long lapses between releases and (3) uncertainty that things will get dramatically better in the next version (Note: Those familiar with Microsoft’s internal effort called “TownSquare” were more optimistic and would like that solution now – although it is unclear whether that solution will be in the next release).
  • Only one session did a client actually seem intrigued with Codeplex and that was only after I explained the best way to look at it (e.g., not as a Microsoft product but as something that is better than building it internally since virtually all shops customize SharePoint anyways). If you set expectations correctly, it can be a decent option. (Note: Microsoft should really support these extensions – or they need to go back to feature/function upgrades via service packs - people are getting very grumpy over the three year release cycle that, when it does come out, delivers functionality that is behind where the bar has now been set). 
  • The two OCS meetings were much more positive – one client seemed to be at a 12K deployment level (the largest I have found “in the wild”) although there are concerns often regarding interoperability with PBX vendors (especially when it comes to rich presence) and the overall maturity of the platform.

That's it ... back to writing my reference architecture template on social network sites.

June 24, 2008

Burton Group's "ACES" Framework For Social Media

At our Catalyst conference this morning I delivered a 4 hour tutorial on social media covering a variety of issues related to external and internal adoption. Below are several screen shots that provide some insight to what was discussed and how such concepts can help organizations to frame the conversation when considering business and organizational strategies in this area.

The tutorial organized the social media discussion around four drivers: innovation, user-led innovation, corporate social responsibility and strategic talent initiatives. The common thread: participation, community and outreach. We also reviewed several social media examples: Kodak, GE Research, Patagonia, Deloitte, Down Chemical, Cisco, Abbott, McDonald's, Wal*Mart and Zappos.

"ACES" reflects two sides of the social media coin. There is one perspective on social media that relates to participation, community and outreach. In this context, the focus is on "awareness", "connection", "engagement" and "sharing" as fundamental tenets. But there is also a flip-side to social media that examines the strategic planning and governance program necessary to execute on the effort. In this context, the focus is on "audiences", "capabilities", "enablement" and "sustainability".

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June 23, 2008

Burton Group's Catalyst Conference Kicks Off

This week will be very exciting as Burton Group's Catalyst conference has kicked off today with tutorial sessions with the opening reception tomorrow evening. The event sessions will run Wednesday through Friday (details here). The tag for the event is: BurtonGroupCatalyst08

Below are the sessions I will be involved in - a very busy week:

Tuesday, June 24

Social Media: Transforming Work Models and Catalyzing Community Relationships (Half-day Tutorial)

Social media has become a strategic issue for all organizations. As with any transformation endeavor, there are business challenges (e.g., brand alignment, customer value, and employee adoption) and technology risks (e.g., security, and compliance). Still, social media presents enterprises with tremendous opportunities to deliver products and services that enhance customer, partner and employee relationships. Executive teams are also exploring how social media catalyzes innovation efforts, improves business performance and addresses human capital management efforts (e.g., workforce adaptability, talent initiatives). This workshop will cover the following:

  • What can we learn from consumer use of social media (e.g. Facebook, Twitter)
  • Building a business strategy for social media
  • Understanding the organizational implications of emergence, communities and social networks
  • Deciphering social media technology (e.g., blogs, wikis, tags and bookmarks, social networking, XML feeds)
  • Applying social media for external solutions
  • Applying social media for internal solutions

Thursday, June 26

The Times They Are A-Changin': New User Experiences through Social Interfaces

The next-generation user experience is focused on empowering users through rich interfaces and simpler infrastructures that provide personalized and contextual interaction with co-workers and resources. Consumer-oriented services such as Facebook and Google, increased mobility, and SaaS software delivery models are influencing the marketplace offering more options for enterprises to support different working models and styles. Enterprises will find 2008 to be an excellent year for studying and strategizing, in preparation for moving forward. Principal Analyst Mike Gotta explores some of the trends in next-generation user experiences and how the market is evolving.

This session will explore:

  • How new delivery models offer more interfaces and options
  • New working models and how they bring information workers together
  • The impact of mobility on system requirements
  • How working in-context across many tools and resources improves usability

The Value of Participation, Community & Outreach

Organizations face a variety of strategic business and human capital challenges related to growth, customer relationships, and workforce agility. Increasingly, decision-makers are betting that a new wave of social applications will foster the type of gains in productivity, customer loyalty, innovation and ultimately, business transformation, needed to address those challenges. Social software, including blogs, wikis, social bookmarks, RSS feeds, and social networking, helps establish the technology foundation for "new ways of work". In this keynote session, Principal Analyst Mike Gotta discusses how organizations are deploying social software and how such social applications might deliver business value.

The Practioner’s Handbook: Social Software In Action (Panel)

Real-world examples: actions speak louder than words. In this panel, representatives from leading global 2000 enterprises will share their organization's experience with social software. Moderated by Principal Analyst Mike Gotta, topics will include:

  • Business case
  • Selection process
  • Deployment options (including SaaS)
  • Adoption tactics
  • Cultural issues

Speakers from Avery Dennison, Colgate-Palmolive, Deloitte and Harvard University will participate.

Enterprise 2.0 for Nervous Executives

Blogs! Wikis! Emergent communities! Innovation from the edge fuels the empowered worker! And it all scares the pants off most corporate executives.

People familiar with the power of social computing want to see more of it at the workplace. They believe it will make them feel more connected, just like it does in their non-work lives. Those responsible for managing the corporation see potential productivity losses and security risks. More ominously, the fluid nature of social networking runs counter to corporate hierarchies. Can that be allowed? Can it be controlled?

In this session, Executive Strategist Jack Santos and Principal Analyst Mike Gotta explore the tension between E 2.0 concepts and corporate structures, suggesting ways that E 2.0 can be advocated to the queasy.

Friday, June 27

Unified Communications: From Hype to Pragmatic Reality
Although the market hype related to unified communications has risen to a fever pitch, vendor offerings are now starting to deliver on the promise of communications and collaboration convergence. The continued maturation of real-time collaborative applications and fixed mobile convergence, the disruptive impacts to enterprise telephony from new market entrants such as Microsoft and IBM, and the continuing source of innovative social applications in the consumer market such as Twitter, promise to have immediate and long-term effects on enterprise unified communications strategies. The session will review developments to key unified communications applications including:

  • Presence
  • IP Telephony
  • Unified Messaging
  • Web Conferencing
  • Video Conferencing
  • Fixed Mobile Convergence
  • Social Networking Applications

In this keynote session, Principal Analyst Mike Gotta and Senior Analyst Mark Cortner will discuss the key trends in unified communications and strategies to extend real-time communication and collaboration within and beyond the enterprise network.