Designing A New User Experience
Via Putting People First:
Inside The Lab: Harnessing Technology to Create Community
The Innovation Lab is designed to serve the community as a hub of activity, information and resources, including available meeting space. At opening, it will feature:
-- Product Wall: A 25-foot, interactive, seamless dynamic plasma wall that features touch screen technology, pod casts and community search functionality.
-- Community Wall: This interactive display wall serves as the store's official community center. It provides information on volunteer opportunities and community events, supports fundraising for community organizations and includes a survey option for users to tell Umpqua which topics they would like to learn more about.
-- LocalSpace: Umpqua's own social networking site. Designed to connect and assist local businesses in a virtual setting, LocalSpace offers opportunities for mentoring, expert advice, public community calendars and 3-D mapping from Microsoft's Virtual Earth.
-- Computer Cafe: Features tables embedded with state-of-the-art Lenovo laptops inviting visitors to try out easy-access online banking solutions or simply surf the Web.
-- Ask an Expert: Uses the Cisco Unified Meeting Place solution to connect customers face-to-face with experts on a wide range of financial topics at any time.
-- Interactive and In-store Shopping: Browse merchandise from local merchants as well as Umpqua's Discover Local Music CDs, books and other finds.
The Innovation Lab will serve Umpqua’s signature blend of coffee as well as customers’ choice of a latte, americano or cappuccino at the press of a button.
At the Lab: A Sampling of Community Events
-- Celebrity Wii Tournament -- Nov. 17, 11:00 a.m. to 2:00 p.m.
Umpqua will challenge local celebrities to battle it out with Portland, Ore.'s top Wii players. Public practice sessions will be hosted daily Nov. 13 through 17 from 11:00 a.m. to 2:00 p.m. at the Innovation Lab.
-- Business Therapy Event -- Nov. 14, 6:00 p.m. to 7:30 p.m.
Engaging and growing community is Umpqua's primary goal. Umpqua's Business Therapy events offer business leaders specialized tools for success. The Innovation Lab will kick off its business therapy public forums with a presentation by Heidi McBride on how to harness art and design to impact the customer experience and build recognition for your business.
-- Civil War Tail Gate -- Dec. 1, 11:00 a.m. to 5:00 p.m.
Umpqua Bank will fly its football flags high as it hosts a Civil War Tailgate at the Innovation Lab. Featuring special chili from Harry's Fresh Foods, the store will wave colors for University of Oregon and Oregon State University.
-- Book Reading -- Dec. 11, 5:30 p.m. to 7:00 p.m.
Author John Callahan, Morgan S. Odell Professor of Humanities at Lewis & Clark College and the literary executor of Ralph Ellison's estate, reads from his acclaimed novel, "A Man You Could Love."
