Oracle OpenWorld 2008 Keynote Notes

Partial notes from opening keynote (Charles Phillips)

• Investing around $3B in research-related activities; 1200 patents
• 50 acquisitions over last 5 years; 1 out of every 3 employees are non-Oracle (prior to expansion) - went from 40K to 85K employees
• 3 basic businesses: database, middleware and packaged applications (CRM, ERP, Financial, HR, etc)
• 25% growth over last years, stock up 18%
• Theme: Complete - Open - Integrated
• Packaged Applications
  • Horizontal (ERP and CRM)
  • Vertical (Industry specific - automotive, chemicals, CPG, etc)
• Application Integration Architecture (AIA)
  • Integrate any application, Oracle and non-Oracle leveraging standard middleware, pre-built standard integration
  • Formalize integration methods, "packaged integration" similar in concept to packaged applications
  • Comment: data/object models at all levels (people, business, technology), meta data and meta models are likely key for this framework
  • Comment: Standards are not always available for all types of integration so challenge of leading standards effort or moving ahead in a way that remains open (will be especially true for emerging areas related to social networking)
• Horizontal Application Product Strategy
  • Applications Unlimited - new functionality in current applications that is enhanced via Fusion Middleware and includes lifetime support
  • Fusion applications
  • Oracle SaaS
• Social CRM: Web 2.0, communities, blogs to improve CRM activities
• Oracle Middleware
  • Back to theme: complete, open, integrated
  • Believe individual components are best of breed in addition to being part of a unified suite
  • Enterprise 2.0 offerings
• Beehive: software for enterprise collaboration
  • Integrated and secure
  • Built from scratch, new architecture
  • Collaboration server, communicate, coordinate, etc
  • Collaboration fragmentation - all apps come with their own databasem own admin, own security/identity, etc
  • Beehive integrates all of this
  • Rules, groups, preferences, centralized administration
  • Shot at SharePoint and number of servers you need to gain scale
  • Beehive integrates with WebCenter, Oracle Applications, and the rest of the Oracle infrastructure
  • Choice of clients to alleviate user experience issues
  • Unix or Linux
  • Co-existence with certain products such as Microsoft Exchange, Cisco Call Manager, etc
  • Includes development platform as well
• Beehive Demo
  • Outlook integration, Outlook running against Beehive server
  • My Workspace sits inside Outlook, can store documents, work with other applications (IM session log), PPT, other types of data types such as a web conferencing record/playback file - all within an Outlook user experience
  • Promote to team workspace
  • Universal membership
  • Demo of real-time web conferencing (Oracle product)
  • Security demo on documents
  • Audit log demo of all collaboration interactions
  • Integrated and secure - main point of message