What is true for consumer social networks is also true for those targeting the enterprise - both Microsoft (Knowledge Network) and IBM (Lotus Connections) will need to adopt similar extensibility models and more formal partner programs designed to encourage third-party developers. While there might be some argument for a "walled garden" approach, I imagine that to be more of an exception (primarily out of concerns related to security, identity, and confidentiality).
Social-networking sites are realizing that if they want to grow their user base—and build a sustainable business model—they need to attract third-party developers. "Social networks have reached a point of maturity, and opening APIs will help them grow," explains Adam Trachtenberg, a senior manager for eBay (EBAY). The auction powerhouse made its software available so others could easily link to its site. Today, some 40% of its listings are actually posted on other Web sites, providing eBay with billions in revenue from fees.
Source: Social-Networking Sites Open Up
In Lotusphere sessions on Connections, presenters consistently stated that data from all parts of Connections would be exposed via Atom feeds supporting a REST API. This is the model that allows the Notes 8 client to work with Activities. Given the excitement at that conference surrounding the announcement, it's a safe bet that there will be plenty of forthcoming offerings by existing IBM Business Partners, as well as others once they learn more about Connections and the API model.
Posted by: Jerry Glover | February 16, 2007 at 01:28 PM