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March 04, 2007


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Traditionally design management was seen as limited to the management of design projects, over the time it evolved to other aspects of the organization on functional and strategic level. A more recent debate is about the integration of design thinking into strategic management as a cross-disciplinary and human-centered driven approach to management. This paradigm also focuses on a collaborative and iterative style of work and an adductive mode of thinking, compared to practices associated with the more traditional management paradigm.

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