Overall, a good read and worth clicking through to the full post. I actually agree that the technologies associated with Enterprise 2.0 will inevitably make it into the enterprise as a natural course of software evolution. Almost anything that is interesting and innovative in the software market right now is focused on the social aspects of people, groups and networks. Over the past 2 years, my most valued readings are authored by sociologists, ethnographers and anthropologists.
I still find it unfortunate though that people feel compelled to set up enterprise IT as a strawman to make their case. In my conversations with clients, it works both ways. I've talked to IT groups pushing ideas such as wikis only to receive push-back from users. I've also talked to IT groups that complain about users bringing wikis in without approval. But when people come together, things become synergistic. I recall one conversation with an IT group that was pushing adoption of tagging and social bookmarking and finding success -- and that success (to me at least, as I listened) was due to the joint effort between the two groups to understand user needs and to tailor the system so that it was beneficial. Wow -- no us/them enterprise IT bashing.
This might startle the E2.0 enthusiasts out there but there are heavyweight top-down business areas as well as top-down heavyweight IT areas. Both can, and will, inhibit the change necessary to gain benefits associated with E2.0. So as Euan points out: Do Nothing, Get Out Of The Way or Keep The Energy Levels Up are good places to start conversations regardless of where you are in an organization in need of transformation.
Blogger Euan Semple recently highlighted a key point about Enterprise 2.0 adoption that ZDNet's own Dan Farber also found worthy of note over the weekend. And that is that Enterprise 2.0 will happen in your organization entirely by itself, whether you encourage it, discourage it, or even consign it to benign neglect. Euan actually laid out three strategies in semi-tongue cheek form likely meant as a shot across the bow of complacent IT departments; whether you get out of the way, actively encourage it, or do absolutely nothing, Enterprise 2.0 platforms like blogs, wikis, and related social, emergent, freeform Web 2.0-style apps are coming to your company, and in fact are almost certainly there already.
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