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March 04, 2007


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David Hersh

Mike, thanks for keeping my on track :). I posted a follow up to clarify my ideas at http://jivesoftware.com/blog/2007/03/04/counterpoint-why-roi-is-good-and-will-always-be-with-us/

Mukund Mohan

I belive that both Bill Johnsonton and Matthew Less are looking at quantifying metrics for ROI. Personally I have seen several approaches to ROI
1. Simple - enter 3 variables, get 2 back. Anything that shows less than 300% ROI does not qualify :)

2. Do a detailed 15 day consulting engagement with several interviews and 51 page Excel spreadsheet later you get another number - 279% ROI :)

3. Qualify and Quantify, but accept that its not rocket science and not easy to justify until you do it.


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