Enterprise 2.0: The State of the Meme (In Report Card Format)

Below are my notes taken during a keynote session at the Enterprise 2.0 conference:

I would downgrade awareness to a B+. I think if we want this grade to reflect "hype awareness" then an A is well-deserved. But I would argue that a B+ is more appropriate if we think of awareness in terms of people's understanding of E2.0's influence on business strategy and organizational effectiveness. In this sense, E2.0 remains a work-in-progress. It is also hard to give awareness an A when communicating results is a C (a vote I agree with). We (the industry) are still debating the technology aspects of E2.0 re: what tools actually are in and what tools are out. We lack the criteria to assess the "E2.0-ness" of technologies and tend to label components of an E2.0 suite by product categories (thus the downgrade in Technologies from an A- to a B. The B+ on awareness also reflects the lack of clarity the industry is still formulating regarding the people-related and management-related change issues that need to addressed in order for enterprises to fully exploit goals associated with the E2.0 meme.

Speaker: Professor Andrew McAfee

Awareness = A (My vote = B+)

• Remarkable progress
• Social software
• Network effects
• Freeform authoring: less structure (e.g., forms), sources of expertise are widely distributed and often comes from unexpected places
• Emergence

Technologies = A- (My vote = B)

• Excellent progress
• Startups and incumbents
• Enterprise needs
• Watch out for
  • ease of use
  • emails 9x challenge

Communicating Results = C (My vote = C)

• Spotty progress
• Not enough case studies, benchmarks, stories
• Proposal: E2.0 repository for E2.0 results
• Considerations
  • Disclosures (information source, supplier of data)
  • Ground rules
• Volunteer

Comments

[Roger Jennings]

Pingback from http://oakleafblog.blogspot.com/2007/06/linq-to-sharepoint-02-alpha-to-meet.html

[Sandy Kemsley]

I especially liked his bit at the end about how his views towards blogging and social networking have completely changed; turns out (according to his blog) that this was ad libbed when he finished his presentation too soon. My notes on this session at http://column2.com/2007/06/enterprise-20-andrew-mcafee-keynote/