I'm already on Facebook, LinkedIn and Xing - at some point "the law of diminishing returns" sets in - but this site does appear to have some traction...
Multiply, a social network aimed at 30-somethings, has just announced additional venture funding of $16.6 million
The Boca Raton, Florida-based Multiply struggled after launching in late 2003. It was part of the early pack of social networking companies that sprung up in the wake of path-breaker Friendster. It got some initial buzz, but then MySpace, also part of the pack, blew everyone else away. Multiply has trudged forward, almost in the background.
However, it started growing quickly this year. It had more than ten million unique visitors in August, with two million in the US. The number is expanding ten percent a month, the company says. Unique visitors have doubled since it introduced a more streamlined user interface last year, chief executive Peter Pezaris tells us (see Hitwise graph at bottom of article).
Multiply has seen its number of registered users grow to more than six million, Pezaris says, with around 96 percent of existing users returning at least once a month. Note that the number of unique visitors is higher than the number of registered visitors because Multiply allows users to email, say, photo albums on Multiply to friends who are not members, and let those friends view these pages without registering.
Unlike Facebook or Myspace, the median age of a Multiply user is 35, according to Pezaris, which shows the site’s focus on private, close connections is what this demographic wants.
VentureBeat » Multiply, social networking for 30-somethings, raises $16.6M
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