Interesting use of social media (in this case, video), to build community, have fun, and along the way, provide personalized employee stories that can help recruitment efforts:
The first-ever Deloitte Film Festival invited all people of the Deloitte U.S. Firms to make short videos that answered the question "What's your Deloitte?". Teams comprised of one to seven people submitted films about their lives and experiences at the organization. Nearly 400 submissions were received and more than 2000 participated in the filmmaking process.
The videos were posted on an internal "You-Tube" like site and then rated by the filmmakers' peers and colleagues. From there, a diverse panel of judges chose the finalists and Deloitte's employees picked the winners. The top videos, seen here, will be integrated into the organizations recruiting efforts.
YouTube - DeloitteFilmFest's Channel
Original Source
Deloitte’s Leah Reynolds runs a national communications practice for Deloitte. She focuses on generational communications within Deloitte. Yesterday, Leah also spoke on a panel with Lisa Orrell and I on Attracting and Retaining the New Economy Workforce: GenX and Y
Leah discussed (four minute plus podcast here):
- The very successful Deloitte’s Film Festival campaign, which engaged more than 30,000 or almost 25% of Deloitte’s staff
- Some of the challenges of engaging and keeping Deloitte
- The customization of individual career paths within Deloitte
- Deloitte’s open and respectful culture
Deloitte’s Reynolds on Engaging Millenials, Open Cultures « 2008 Human Capital Summit Blog
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