Nice example of how a vendor can leverage gaming and social content in a responsible manner while reinforcing its brand experience:
AMD FOUNDATION LAUNCHES ''AMD CHANGING THE GAME''
New Initiative Designed to Enhance Education Through Game Development
AMD (NYSE: AMD) today announced the launch of AMD Changing the Game, the first initiative of the newly formed AMD Foundation. The AMD Changing the Game program is intended to improve critical technical and life skills by teaching kids to develop digital games with social content. The program is rooted in AMD’s commitment and experience in supporting education with the company’s passion and expertise in the gaming industry. The program’s launch accompanies AMD’s sponsorship and participation at the Fifth Annual Games for Change Festival to be held June 3 - 4 at Parsons The New School for Design in New York City.
AMD Changing the Game is a natural fit for AMD, which features products powering the visual experience of the two most popular gaming consoles in the world today1 and which recently launched AMD GAME!, a program designed to help consumers select perfectly suited PCs for high-definition gaming.
CORRECTING and REPLACING AMD Foundation Launches ''AMD Changing the Game''
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