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November 25, 2008


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Eric Sauve, CEO, Tomoye


Great post and this is what is happening for sure. They key is where social apps, of which many use cases are served, can deliver on things that can help the fortunes of a company/ organization in a fairly risk free/ dependable way. More thoughts on this: http://tinyurl.com/59ucq9

I have to say that your blog, when compared to twitter is really a blessing of coherence.

Chris Yeh

Very much in agreement. We haven't done a major messaging change at PBwiki yet, but we've put together (an as of yet unreleased) page about how people are using PBwiki to do more with less:


Would love to chat further at some point.

Kyle J Tomka

Interesting... I defiantly see how the return to basics could happen with a lot of companies but I also see how it could go the other way as well. The old safe way of doing business may well end your business. With companies always looking for a better ROI they may rethink their IT strategies and look at new options in the "Web 2.0" sphere. A lot of exciting things are happening in cloud computing for instance, and these types of things can be leveraged for a much smaller investment than traditional methods.

Kyle J. Tomka
Lead Network Administrator

kevin shea

Mike, I think your last two posts are actually closely linked. They both suggest the need to assure that technology achieves two things… either it is very tightly linked to the business strategy, or it is easy for the user to see “what’s in it for me” . In both cases, the issue is “what is the benefit” and “what to I have to “pay” to get it”.

The issue that I see is that IT organizations don’t necessarily even Plan Build Runaway. I see much less planning, since if planning did occur, then the business/user needs would be far better understood and result in success. It’s more like Build Launch Defend.

When technology is provided without the context of value or tied to a need in the business, then is will likely suffer. IMO, Enterprise 2.0 is in the stage right now, nifty technology, but without any strong ties. And, given the last few months, there is considerable more demand for ROI and substantiations. When companies have not been able to justify IM, how can they be expected to embrace Twitter?

For an interesting counterview, see McAfee blog post on saving the auto industry by making them embrace Enterprise 2.0 (my words) http://blog.hbs.edu/faculty/amcafee/index.php/faculty_amcafee_v3/the_enterprise_20_recovery_plan

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