Adobe Wave: Lets publishers “wave” hi to users directly from the desktop
Readers opt-in for the updates. For example, if you’re a reader of VentureBeat, and want VentureBeat article links to appear on your desktop as soon as they’re published, Adobe Wave lets you select that option. VentureBeat can then tailor how we send you those updates.
The notifications arrive on your desktop in the shape of a rectangular widget (see above for example of widgets featuring Evite and MySpace updates). Then they form a river, as new notifications come in (see below) You can click on them and they direct you to the publisher’s specified URL. All of this happens out of the browser. Publishers can customize with things like logo, background and foreground colors, and a thumbnail image.
Adobe Wave: Lets publishers “wave” hi to users directly from the desktop | VentureBeat
About Adobe Wave - Adobe Labs
Adobe® Wave™ is an Adobe AIR application and Adobe hosted service that work together to enable desktop notifications. It helps publishers stay connected to your customers and lets users avoid the email clutter of dozens of newsletters and social network update messages. Adobe Wave is a single web service call that lets publishers reach users directly on their desktop: there's no need to make them download a custom application or build it yourself. If you’re a user who wants to try it out, click here to send us an email. We’ll let you know when Adobe Wave is available for you to try!
Adobe Wave allows consumers to opt-in to receive desktop notifications from their favorite publishers. Each notification carries a call-to-action: clicking directs users to a publisher-specified URL, driving traffic back to your site. Notifications bring activity and events on your site to users even when they’re not in the browser and not thinking about you. Unlike e-mail, Adobe Wave has been architected to be a trusted communications channel and consequently minimizes spam and phishing concerns. Notifications can be customized with your logo, background and foreground colors, and a thumbnail image to ensure that your brand shines through to the user.
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