To read the full article: Can Ethnography Save Enterprise Social Networking (guest blog post on Ethnography Matters)
Editor’s note: Enterprise software systems. Sounds a bit boring and inhuman. But they’re not! This month, Mike Gotta from Cisco Systems, makes the case for bringing the human back into enterprise software design and development, starting out with enterprise social networking (ESN). Recently, Cisco’s collaboration blog featured an essay by Mike Gotta, Design Considerations For Enterprise Social Networks. We asked Mike to guest blog and he wrote a new introduction for Ethnography Matter readers, explaining why ethnographers are needed for ESN development.
