Partial notes from opening keynote (Charles Phillips)
- Investing around $3B in research-related activities; 1200 patents
- 50 acquisitions over last 5 years; 1 out of every 3 employees are non-Oracle (prior to expansion) - went from 40K to 85K employees
- 3 basic businesses: database, middleware and packaged applications (CRM, ERP, Financial, HR, etc)
- 25% growth over last years, stock up 18%
- Theme: Complete - Open - Integrated
- Packaged Applications
- Horizontal (ERP and CRM)
- Vertical (Industry specific - automotive, chemicals, CPG, etc)
- Application Integration Architecture (AIA)
- Integrate any application, Oracle and non-Oracle leveraging standard middleware, pre-built standard integration
- Formalize integration methods, "packaged integration" similar in concept to packaged applications
- Comment: data/object models at all levels (people, business, technology), meta data and meta models are likely key for this framework
- Comment: Standards are not always available for all types of integration so challenge of leading standards effort or moving ahead in a way that remains open (will be especially true for emerging areas related to social networking)
- Horizontal Application Product Strategy
- Applications Unlimited - new functionality in current applications that is enhanced via Fusion Middleware and includes lifetime support
- Fusion applications
- Oracle SaaS
- Social CRM: Web 2.0, communities, blogs to improve CRM activities
- Oracle Middleware
- Back to theme: complete, open, integrated
- Believe individual components are best of breed in addition to being part of a unified suite
- Enterprise 2.0 offerings
- Beehive: software for enterprise collaboration
- Integrated and secure
- Built from scratch, new architecture
- Collaboration server, communicate, coordinate, etc
- Collaboration fragmentation - all apps come with their own databasem own admin, own security/identity, etc
- Beehive integrates all of this
- Rules, groups, preferences, centralized administration
- Shot at SharePoint and number of servers you need to gain scale
- Beehive integrates with WebCenter, Oracle Applications, and the rest of the Oracle infrastructure
- Choice of clients to alleviate user experience issues
- Unix or Linux
- Co-existence with certain products such as Microsoft Exchange, Cisco Call Manager, etc
- Includes development platform as well
- Beehive Demo
- Outlook integration, Outlook running against Beehive server
- My Workspace sits inside Outlook, can store documents, work with other applications (IM session log), PPT, other types of data types such as a web conferencing record/playback file - all within an Outlook user experience
- Promote to team workspace
- Universal membership
- Demo of real-time web conferencing (Oracle product)
- Security demo on documents
- Audit log demo of all collaboration interactions
- Integrated and secure - main point of message
